Who We Are:
Pay-Per-Click (PPC) Advertising
Effective Paid Search Campaigns That Generate Real ROI.
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Dallas Pay-Per-Click (PPC) Advertising Services
PPC Campaign Audits
Google Adwords Campaigns
Retargeting / Remarketing
What are Search Engine Marketing (SEM) and Pay-Per-Click (PPC)?
Search Engine Marketing (SEM) is an advertising channel where businesses pay search engines directly for the chance to have their website show up at the top of the organic search results. Many of the world’s leading search engines offer this service, but the market leader is Google, who introduced Pay-Per-Click Advertising, or PPC, on their platform as the method for charging businesses based on ad interaction. On Google, businesses bid on higher placement for top keywords against their competition, and are ranked according to how competitive their bid was. When a user clicks on an ad to visit their website, Google charges the business according to their bid versus the competition. Hence, the term pay-per-click was coined to describe this type of paid search campaign.
How Does It Work?
Our Pay-Per-Click (PPC) Advertising Process
We review the scope of products and services you want to show up in search for and perform extensive research to find top search queries, related keywords, areas of opportunity, and also, terms which should be filtered out because they aren’t relevant. With the strategy refined, your campaigns will start off with far less waste and produce better initial results.
Development & Testing
As your campaigns begin to run, our team will be able to assess the effectiveness of each ad group based on a variety of key performance metrics. By monitoring these metrics, we will make adjustments to the keyword focus, ad creative, and targeting of each group to ensure your campaigns are maximizing search impression share and quality clicks.
Once your campaign is running smoothly, our team will continue to mentor key metrics and make optimizations in response to competition or changes in search behavior. Regular reports are delivered automatically to our clients and contain recommendations from our team about the state of the calpains and future areas of opportunity.
Frequently Asked Questions:
Pay-Per-Click (PPC) Advertising
The advantage of working with an experienced PPC agency is their ability to quickly and affective build and optimize campaigns while avoiding the early pitfalls that can result in wasted budgets and negative ROI. Inexperienced agencies, or individuals trying to run their own PPC campaigns can become quickly overwhelmed by the complexity of paid search. In addition, a good agency will check in regularly on the campaign to optimize keyword groups and stay ahead of Google updates that may threat campaign effectiveness. We also and present our clients with monthly campaign reports that may offer insight for future business decisions.
Contact Our Team Of Experts
Ready To Get Started?
Speak with our team to discuss your business’s marketing and advertising needs and develop a custom strategy that will help you be known, found, enticing, recommended, and remembered.