Pay-Per-Click (PPC) Advertising

Effective Paid Search Campaigns That Generate Real ROI.

Who We Are:

Dallas Pay-Per-Click (PPC) Advertising Agency

Search Engine Marketing (SEM), or Pay-Per-Click Advertising (PPC), is one of the best ways to capture potential customers who are searching for your products or services on Google. We know that users are much more likely to click on websites that show up at the top of the search results page, which is why competition for those top positions is fierce amongst local competitors. Don’t fall behind your competition by missing out on the opportunity to capture those users who are searching for your products and services with the highest intent. We are one of a select group of agencies nationwide who have achieved the status of Google Partner for our success running PPC campaigns. Contact us today to discuss your needs with our team, and let us build a marketing strategy that will generate real return on investment.

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Dallas Pay-Per-Click (PPC) Advertising Services

PPC Campaign Audits

Are you unhappy with the results of your current PPC campaign? Let our team of PPC experts review your existing bid strategy, ad creative, and key metrics to determine why the campaign is performing poorly. If you decide to work with us, we can provide further recommendations for improvement and are prepared to take ownership of the failed campaigns in order to recover them so they will start producing positive results.

Google Adwords Campaigns

We are proven experts at developing paid search strategies and managing Google PPC campaigns for maximum results. If your business has never run PPC before, it is vital to work with an agency that knows how to build targeted campaigns, write effective ads, and eliminate wasted spend. Contact us to work with our PPC team on building a strategy that will help your business dominate the top of the Google search results.

Retargeting / Remarketing

Staying in front of users where they search is the best way to convert them into customers. We run remarketing / retargeting campaigns to reengage users who have previously interacted with your ads, maximizing the frequency of your message, and increasing the chances they will convert. Many PPC companies waste budget showing ads to as many new users as possible, when targeting a combination of new and return users yields higher ROI.

Service Breakdown:

What are Search Engine Marketing (SEM) and Pay-Per-Click (PPC)?

Search Engine Marketing (SEM) is an advertising channel where businesses pay search engines directly for the chance to have their website show up at the top of the organic search results. Many of the world’s leading search engines offer this service, but the market leader is Google, who introduced Pay-Per-Click Advertising, or PPC, on their platform as the method for charging businesses based on ad interaction. On Google, businesses bid on higher placement for top keywords against their competition, and are ranked according to how competitive their bid was. When a user clicks on an ad to visit their website, Google charges the business according to their bid versus the competition. Hence, the term pay-per-click was coined to describe this type of paid search campaign.

How Does It Work?

Our Pay-Per-Click (PPC) Advertising Process

PPC Consultation

We review the scope of products and services you want to show up in search for and perform extensive research to find top search queries, related keywords, areas of opportunity, and also, terms which should be filtered out because they aren’t relevant. With the strategy refined, your campaigns will start off with far less waste and produce better initial results.

Development & Testing

As your campaigns begin to run, our team will be able to assess the effectiveness of each ad group based on a variety of key performance metrics. By monitoring these metrics, we will make adjustments to the keyword focus, ad creative, and targeting of each group to ensure your campaigns are maximizing search impression share and quality clicks.

Campaign Optimizations

Once your campaign is running smoothly, our team will continue to mentor key metrics and make optimizations in response to competition or changes in search behavior. Regular reports are delivered automatically to our clients and contain recommendations from our team about the state of the campaigns and future areas of opportunity.

Frequently Asked Questions:

Pay-Per-Click (PPC) Advertising

What services do Pay-Per-Click (PPC) agencies provide their clients?

The advantage of working with an experienced PPC agency is their ability to quickly and affective build and optimize campaigns while avoiding the early pitfalls that can result in wasted budgets and negative ROI. Inexperienced agencies, or individuals trying to run their own PPC campaigns can become quickly overwhelmed by the complexity of paid search. In addition, a good agency will check in regularly on the campaign to optimize keyword groups and stay ahead of Google updates that may threat campaign effectiveness. We also and present our clients with monthly campaign reports that may offer insight for future business decisions.

How much does Pay-Per-Click (PPC) Advertising cost?

The cost of a PPC campaign depends on the desired reach of the campaign, competition for target keywords, and the management fees charged by the PPC agency responsible for the campaign’s success. It is recommended by Google that campaigns spend at a competitive level early and run consistently in order to achieve best optimization. Working with a PPC agency who has experience in running successful campaigns can help you eliminate early waste and maximize the stability of your campaign to produce consistent results.

Ready To Get Started?

Contact Muddy Waters Marketing

Speak with our team to discuss your business’s marketing and advertising needs and develop a custom strategy that will help you be known, found, enticing, recommended, and remembered.

Pay-Per-Click (PPC) Advertising

Dallas Pay-Per-Click (PPC) Advertising Agency

Dallas Pay-Per-Click (PPC) Advertising Services

What are Search Engine Marketing (SEM) and Pay-Per-Click (PPC)?

Our Pay-Per-Click (PPC) Advertising Process

Pay-Per-Click (PPC) Advertising

Advertising Agency in Dallas, TX

Website Design, SEO, SEM/PPC, Branding and Digital Advertising